A century-old luxury accessories brand faced declining relevance among younger affluent consumers while maintaining strong appeal with traditional clientele.
Attract millennials and Gen Z luxury consumers without alienating existing customers.
Increase brand awareness among target demographics by 35%.
Drive measurable engagement across digital and traditional channels.
Sunland Global developed a multi-generational advertising strategy that honoured the brand’s heritage while embracing contemporary visual language. We created advertising campaigns that featured intergenerational storytelling, showcasing how luxury craftsmanship transcends age barriers. Our strategic media placements spanned premium lifestyle publications, digital platforms and experiential touchpoints that naturally connected with both demographics.
Achieved a 42% increase in brand awareness among target demographics.
Generated 287% increase in social media engagement.
Secured premium editorial coverage across 18 international publications.
Delivered measurable sales uplift of 23% within six months.
Based in London, Sunland Global is a luxury agency delivering comprehensive solutions for elite brands, masterfully shaping reputations and amplifying influence across the global stage.