PR Strategy & Media Relations: Securing Global Headlines for a Multi-Market Campaign

An established luxury fashion house launching a groundbreaking collaboration with a renowned contemporary artist required a coordinated global media strategy.

Objectives

Generate premium media coverage across fashion, art and lifestyle publications.

Coordinate simultaneous launches across New York,

London, Paris and Milan.
Create sustained media momentum throughout the campaign duration.

Approach

Sunland Global leveraged our established relationships with key international journalists and editors to orchestrate a sophisticated media rollout. We created exclusive access opportunities, arranged intimate press previews and coordinated strategic media partnerships that amplified campaign reach. Our approach included targeted editorial placements, influencer partnerships and thought leadership opportunities that positioned the collaboration within broader cultural conversations.

Results & Impact

Secured coverage in numerous international publications, including Vogue, Financial Times and Wallpaper.

Generated an estimated 487 million media impressions globally.

Achieved 94% positive sentiment across all media coverage.

Created cultural conversation that extended beyond the fashion industry.