A luxury jewellery house required a prestigious launch event for its new high jewellery collection, targeting ultra-high-net-worth individuals and industry influencers.
Create exclusive and memorable experiences that reflect the brand’s artistic heritage.
Generate significant media coverage and social conversation.
Strengthen relationships with VIP clients and industry stakeholders.
Sunland Global conceptualised and executed a private gala at a historic London venue, transforming the space to reflect the collection’s artistic inspiration. We managed every detail, from guest curation to experiential design, ensuring seamless execution that embodied luxury standards. Our approach included strategic media coordination, VIP relationship management and comprehensive event documentation for ongoing marketing use.
Hosted 186 carefully curated guests, including celebrities, collectors and media.
Generated 53 editorial features and social media posts.
Achieved 97% attendance rate among invited VIPs.
Secured confirmed sales exceeding £1.8 million during the event.
Based in London, Sunland Global is a luxury agency delivering comprehensive solutions for elite brands, masterfully shaping reputations and amplifying influence across the global stage.