A heritage luxury brand faced potential reputational damage following supply chain controversies that threatened to undermine its sustainability commitments.
Address stakeholder concerns while preserving brand integrity.
Implement a transparent communication strategy.
Transform challenges into an opportunity to demonstrate brand values.
Sunland Global immediately activated our crisis communication protocols, developing messaging that acknowledged concerns while highlighting corrective actions. We coordinated with legal and operational teams to ensure consistent, accurate communication across all channels. Our strategy included proactive media outreach, stakeholder engagement and long-term reputation recovery planning that reinforced brand commitment to ethical practices.
Successfully contained negative coverage within 68 hours.
Achieved 83% positive sentiment in follow-up media coverage.
Strengthened stakeholder relationships through transparent communication.
Implemented enhanced sustainability practices that became a competitive advantage.
Based in London, Sunland Global is a luxury agency delivering comprehensive solutions for elite brands, masterfully shaping reputations and amplifying influence across the global stage.