An emerging luxury fragrance house needed a comprehensive brand positioning and market entry strategy to compete in the highly saturated prestige beauty market.
Establish clear brand differentiation in the competitive luxury fragrance category.
Create a compelling brand narrative that justifies premium pricing.
Develop go-to-market strategy for European and North American markets.
Sunland Global conducted extensive market analysis and competitive landscape assessment to identify positioning opportunities. We developed a brand architecture that emphasised artisanal craftsmanship and cultural storytelling, creating a narrative that connected fragrance creation to contemporary art and design. Our consultancy encompassed a naming strategy, visual identity guidelines and a strategic roadmap for market penetration.
Successfully launched in 47 premium retail locations across target markets.
Achieved sell-through rates 18% above category average.
Secured distribution partnerships with leading luxury retailers.
Generated waitlists for limited edition launched within the first year.
Based in London, Sunland Global is a luxury agency delivering comprehensive solutions for elite brands, masterfully shaping reputations and amplifying influence across the global stage.